Job Purpose
To take an active part in development and driving of all Trade Marketing activities for Key Account (KA) channel in accordance with existing strategy in order to perform strong Trade Marketing support on channel level
Responsibilities:
- To keep common responsibility together with Senior Trade Marketing Specialist for all KA activities design, communication, results evaluation
- To be in charge of National promotions monthly communication to KA Sales Force
- To provide image-page and POSM support of Standard TMAs for Top INKAs
- To deal with brand penetration by organizing sampling programs in major retail chains
- To be responsible for permanent monitoring of market competition in KA channel
- To steer all KA activity document flow and reporting (contracts, budgets, requests, reports)
Education&Background:
- Higher education (preferably in economics, commercial or marketing field)
- Min. 1, 5 year experience in international FMCG producer/BTL-Agency in Trade marketing with Key Account channel
Skills& knowledge:
- English – Upper-Intermediate
- Advanced PC-user (All Microsoft office programs)
- Proactive, target-oriented, accurate, team-player